I love this article, it makes very little sense:
Is ‘gamification’ the future of entertainment? Phil Boucher finds out
So I guess Phil hasn’t heard of Gaming, the single largest media form (Slashdot 2004). Gamification isn’t a medium. Gamification is the process of learning from another medium, specifically gaming.
The merger of film and game is an interesting one. Movie tie-ins have been exceedingly bad over the years and while they have been profitable studios don’t seem interested to keep pumping out games. They’ve hit one of the game development rules: Games must be Fun, regardless of project length you can’t release a boring game. But saying it’s gamification is odd.. they’re not actually adding any game design to the video experience.
My favorite quote from the article:
“After all, a screen is just a screen, is just a screen…”
Well Phil, yes. The screen is always a screen. But a film makes the screen a window into another world that you can look at. A game, or product with game mechanical elements, makes a screen a control interface into that other world.
The difference is much like the difference between a painting of a landscape and a door to one.
Gamification: the hype continues!
